Oct 4, 2021So many eComm businesses need to read this! Great read!1Ellen "Jelly" McRaeThere are a few businesses that do it really well. Semrush and Baremetrics are two great examples.There are a few businesses that do it really well. Semrush and Baremetrics are two great examples. 1. Semrush, for example, would not just talk about benefits of using the product for specific user types and roles, it would showcase the right testimonials too. 2. Baremetrics, on its pricing page…1 min read1 min read
Oct 3, 2021Member-onlyUser onboarding is not about helping users understand your product.If your product needs a User Manual, you are going to have a tough time getting users to adopt your product — specially if you cater to the self-serve market. Smart products are intuitive, easy to use, and quick to deliver value to their customers. The sooner the customer reaches…Startup2 min readStartup2 min read
Oct 3, 2021Member-onlyBe strategic in where you place your customer testimonials.Social proof. One of the most potent forms of marketing. If I see a friend of mine recommending a product I am considering, the chances of me going ahead with my transaction increases exponentially. And it is not limited to friends. Someone else having nice things to say about a…Feedback3 min readFeedback3 min read
Oct 3, 2021Member-onlyYou can improve conversions by eliminating choice.We have all come across websites where the hero section (top of the page — first fold) looks something like this:Marketing3 min readMarketing3 min read
Oct 3, 2021Member-onlyWhy you should move away from Google AnalyticsI would have said “break up” with Google Analytics, but for one to break up with someone, one needs to be in love with that someone first. And as massive a tool as Google Analytics may be, I don’t know of many people (yes, including marketers) who are in love…Marketing2 min readMarketing2 min read
Oct 2, 2021Member-onlyIf you receive a support request in public, resolve it publicly.Twitter is amazing. Scroll for a few minutes and you are likely to come across a tweet or two that makes you stop and think for a second. I came across this earlier today: 67% of consumers have used a company’s social media for servicing, compared to 33% for social…Startup2 min readStartup2 min read
Oct 2, 2021Member-onlyWhat worked for them, may not work for you!Actually, it probably would not. — h/t: I recently started spending some time in the squash court again. I say spending time and not playing because I don’t really know how to play the game. I just found it to be the least resistance physical activity for me and took it up. Say hello to…Startup2 min readStartup2 min read
Oct 2, 2021Member-onlySEO is not snake oil. But, you should still stay away from snake oil salesmen.More than 90% of online experiences begin with a search. I read that somewhere. In this day and age, I am not sure that number could be that high, but it would still be pretty high for search to be pivotal to the growth strategy of any business. And yet…SEO3 min readSEO3 min read
Oct 1, 2021Member-onlyMore website traffic is important. But, where you send it to is equally important.I was doing a simple research. What sort of questions do business owners and entrepreneurs most commonly have around their website traffic. What questions pop up as they struggle to identify the best ways to understand their website traffic. As I said, it was just a simple research exercise. So…Startup2 min readStartup2 min read
Published inBenne’s Logs·May 25, 2021Member-onlyThe need for ethics in growth platformsEthics. A topic that should be quite plain and simple, yet often finds itself in shades of gray. No matter how many business ethics courses you take, or lectures you follow, the definition of ethical business practices will often come down to you. For the very simple reason that the…Growth6 min readGrowth6 min read