There are a few businesses that do it really well. Semrush and Baremetrics are two great examples.

1. Semrush, for example, would not just talk about benefits of using the product for specific user types and roles, it would showcase the right testimonials too.

2. Baremetrics, on its pricing page, will showcase testimonials demonstrating how the product has helped businesses - particularly for add-on packages.

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Abhishek Anand

Abhishek Anand


Helping businesses grow 10x faster, and scale efficiently. Top Writer — Quora, Medium. Drop in a line if you’d like help with yours.