Be strategic in where you place your customer testimonials.

Abhishek Anand
3 min readOct 3, 2021

Social proof.

One of the most potent forms of marketing. If I see a friend of mine recommending a product I am considering, the chances of me going ahead with my transaction increases exponentially.

And it is not limited to friends. Someone else having nice things to say about a product helps potential customers gain more trust in a…

Abhishek Anand

Helping businesses grow 10x faster, and scale efficiently. Top Writer — Quora, Medium. Drop in a line if you’d like help with yours.