I recently started spending some time in the squash court again.
I say spending time and not playing because I don’t really know how to play the game. I just found it to be the least resistance physical activity for me and took it up. Say hello to “18 months at home” gorgeous tummy!
Now, there are people, I think, who enjoy sweating it out. I hate it. It is tedious, and every second I want to stop and call it a day. Listening to something distracting helps take my mind off of it, and with that came the podcasts.
A lot of times I find hosts asking entrepreneurs about the various marketing activities they did to get to the point they are at, how they did it, and what kind of results they saw. Very rarely I find someone asking the rationale behind choosing the said marketing channels/activities over others, and the reason why it possibly worked. That is frankly more important than what worked.
No two startups are the same.
You could be operating in a different market, catering to a different niche, working under a different business model. All of that affects your conversions, as well as how you find and attract your target audience. And if that much difference isn’t enough for you, then there is the fact that you yourself are different from the person who ran those campaigns for that company. From your skills and strengths to your familiarity and ease of use of a particular marketing channel, it all influences how well you can execute a particular activity and how effective it would be.
Bottom line, don’t allow yourself to get drawn to the next shiny thing you come across. Yes, it worked well for the other guys. But for you, the shiny thing could be something altogether different. Test. Experiment. Analyse. Figure it out.