Zomato Originals: No, Zomato is not trying to enter the content landscape.

Why Zomato is launching ‘webseries’ of its own.

I read a post on LinkedIn today. Though there was a definite intent to be funny, it showed a clear dissociation between what Zomato is doing, and how many are perceiving it as. This is a screengrab of the post I came across:

It couldn’t get any less accurate than this. Unfortunately, this was not the first time I came across such a thing. I came across an article on a reputed media publication that peddled the narrative: “Zomato just launched its Original webseries, and will now give a stiff competition to Netflix and Amzon Prime.”

Seriously guys? I understand clickbait, but this is just ridiculous!

WHAT EXACTLY IS ZOMATO ORIGINALS?

As per a post on the company’s official blog, the company will launch 18 Original shows over a period of the next 90 days. Some of these proposed shows have been detailed out on the post, and the Youtube promo the company has released as a teaser seems to hit some sweet notes.