Zomato Originals: No, Zomato is not trying to enter the content landscape.

Why Zomato is launching ‘webseries’ of its own.

WHAT EXACTLY IS ZOMATO ORIGINALS?

WHY ZOMATO ORIGINALS ARE NOTHING REMOTELY LIKE NETFLIX AND THE LIKES OF IT?

Some of the planned content. (Source: Zomato Blog)

HOW WILL ZOMATO ORIGINALS HELP THE COMPANY?

FROM WHAT IT LOOKS LIKE, IT IS A GOOD START

If you want your audience to adopt your product, you need to adapt your product to their usage experience and not expect them to change theirs to fit in with yours. You don’t move against the current.

THE FUTURE OF ZOMATO ORIGINALS?

Zomato is just trying to close the loop on what ALL it could be for its customers when the customer thinks food.

That’s it for today, see you tomorrow!

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