You can improve conversions by eliminating choice.

Abhishek Anand
3 min readOct 3, 2021

We have all come across websites where the hero section (top of the page — first fold) looks something like this:

Or a CTA block that looks like this:

Abhishek Anand

Helping businesses grow 10x faster, and scale efficiently. Top Writer — Quora, Medium. Drop in a line if you’d like help with yours.