Why you should move away from Google Analytics

I would have said “break up” with Google Analytics, but for one to break up with someone, one needs to be in love with that someone first. And as massive a tool as Google Analytics may be, I don’t know of many people (yes, including marketers) who are in love with the product.

Do they see the need of it? Yes, of course. Are they happy with it? Only as long as they don’t have to use…