Why do people not engage with your landing page?

Creating a landing page audience engage with is not a fluke, it’s science.

The top three reasons (in reverse):

  • Your landing page takes a lot of time to load; and we know how no one likes that.

We have all heard of ‘elevator pitches’. A lot of us follow that in real life as well — but, only when it comes to pitching our product, our services, and more importantly how big our startup is going to get in front of our investors. That is the only time we think of the term — elevator pitch. Why? After all, your userbase — be it in terms of consumers, or in terms of users (who ultimately are the focus of your traction) — is what you try to raise your money on. So why do we forget about this extremely crucial term when it comes to putting ourselves out there in front of our target audience is concerned? An average user — he gives you far less a time as compared to a seasoned venture capitalist when you are pitching your product in front of him. He gives you all but three seconds. Three frigging seconds — that’s it! And we choose to waste that on a lot of self-praise, how we are better than sliced bread, and intellectual masturbation. (Let us call a spade a spade; when you are praising yourself that much, and feeling good about it — how else would you categorize it?)

But you can’t do much in three seconds, can you? Nobody can. It is not even enough to say one complete sentence in 3 seconds, let alone get your point through. You would be absolutely right in thinking that way; but at the same time, the time you get with a VC during an elevator pitch isn’t even nearly enough to convince anyone into backing your startup. The trick is in using that time to pique their interest and have them want to know more — and this concept is equally applicable whether we talk about a venture capitalist or about visitors to your landing page.

The right formula would come after experimenting over and over again with your target audience, and conducting a lot of A/B tests, but let us go over some basic rules:

  1. Optimize your landing page for different devices

There are no definite rules, and you will find — after tons of experimentation — that what works with one set of audience wouldn’t work as well with another. But the basic rules of engagement never change, and that is what really matters.

Helping businesses grow 10x faster, and scale efficiently. Top Writer — Quora, Medium. Drop in a line if you’d like help with yours. mail@abyshake.com

Helping businesses grow 10x faster, and scale efficiently. Top Writer — Quora, Medium. Drop in a line if you’d like help with yours. mail@abyshake.com