What your business can learn from Uber ratings.

Uber experiments frequently with ratings. Why? And how should your business incorporate ratings?

My Uber rating is 4.8, and most of the drivers Uber assigns me have between 4.7–4.9

I would think my Uber rating is just above average. In itself, it is insignificant, but combine it with the fact that the drivers who pick me up tell me that even they don’t get rides from riders with poor ratings and that as their ratings kept on getting higher, the fill rate they have witnessed in them getting rides has been soaring up — now it is beginning to sound like something.

And once you start thinking about it, more questions come up. Does a high rating makes drivers more willing towards accepting a ride or are they indifferent towards it? (Most I have asked seem to be indifferent to it.)

Has the rating become an important factor for me? (I would like to say No, but if my rating has gone up or down by even 0.01 in the past 6 months, I think I would have noticed that 9 out of 10 times.)

I have taken thousands of ride on Uber. Now, given the fact that my rating is high even after these many rides, does that mean that Uber treats my ratings to drivers differently as compared to say a new rider? (This is a question…