What marketing goals does your business have?

How to both create and achieve them.

“People with goals succeed because they know where they are going.” — Earl Nightingale

How do you create the right set of marketing goals?

ANATOMY OF A WELL DEFINED MARKETING GOAL

IF IT IS VAGUE, IT IS NOT A GOAL

“We want to increase our app downloads”

“Something that can make our app go viral”

GOALS ARE ALWAYS MEASURABLE

DON’T CONFUSE GOALS WITH WISHFUL THINKING.

Focus on 10–20% week-on-week growth, instead of targeting 500k app downloads, when your current download numbers stand at a mere 10k.

FOR GOD’S SAKE, PUT A CLOCK ON IT

Let’s devise a campaign with the sole intent of doubling our revenue.

“Would you tell me, please, which way I ought to go from here?”
“That depends a good deal on where you want to get to,” said the Cat.
“I don’t much care where — ” said Alice.
“Then it doesn’t matter which way you go,” said the Cat.

LET’S TAKE AN EXAMPLE

Ours is a SaaS product with average order value of $50/mo — when billed annually, which is what ~70% of our consumers opt for. Our current MRR is $50,000, and we want to increase it by 20% in the next 2 quarters, with a special focus on the healthcare industry in the NORAM market.

WE HAVE THE OBJECTIVES CLEAR. NOW WHAT?

In 5 months, we need to generate 2,000 new, qualified leads for the business.

COULD THERE BE A BETTER STRATEGY?

WHAT I TYPICALLY DO

That’s it for today. See you tomorrow!

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Helping businesses grow 10x faster, and scale efficiently. Top Writer — Quora, Medium. Drop in a line if you’d like help with yours. mail@abyshake.com

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