What marketing goals does your business have?

How to both create and achieve them.

Are your marketing campaigns delivering the desired results? If not, then there is a probability that things are messed up at the very basics of it. Are you very clear on the goals of your marketing plan/strategy? And no, “increase my facebook page likes” and “increasing the number of app downloads” does not qualify as a ‘clear goal’.

Unless your marketing strategy has a well defined and concrete set of goals from the get go, you would not be able to execute things the right way, so I can’t underscore the importance of setting up clear goals at every stage of your marketing strategy.

“People with goals succeed because they know where they are going.” — Earl Nightingale

So, now we are clear. To ensure you have a fair shot at achieving your marketing objectives, you need to establish a set of goals first. And these goals have to be clear, crisp, meaningful and concise, and not ones that are created just for the sake of creating goals. Naturally the next question comes up:

How do you create the right set of marketing goals?