The Background and An Appreciation

Writing is tough, but at the same time, it is quite fulfilling as well.

I can’t say for everyone out there, but at least when I am concerned, it helps me collect my thoughts together, go over things in my head and bring it all together in a nice cohesive fashion. But most of all, I believe it is quite relaxing. I have written about something or the other every time I have been perturbed, and more often than not, it has helped me calm down. In my honest opinion, the thing that comes may be a close second to music when it comes to soothing your nerves, is writing.

The biggest problem with writing though, is the fact that you want it to look good. And it is because of that reason that a lot of things that one would write about would never see the light of the day. The number of Quora answer drafts I have far overshadows the number of answers I have written. You want to do that little bit extra research to make sure you have included a couple of more relevant examples, presented some numbers and anecdotes. You want to read and re-read it to make sure that everything is at the right place, and somehow in the middle of all your other work, these activities get bookmarked and the piece you had 70% ready gets swept under the rug.

Thankfully I read as well, and there are quite a number of people who create content I simply love — Mark Suster being one of them. Mark has some great advice to share on startups on his blog Both Sides of The Table, and one day he decided to shift the blog to Medium. He wrote a post about it — Finding a new Medium. And it was within that post that I found two amazing nuggets:

How I Write?

I start and finish. I’m not being flippant but that’s the number one recipe. I publish or perish. I’m in the game consistently and I’ve had my 10,000 hours. I don’t worry that each and every post will be a work of art or talked about. I know that if I obsess over any individual post I would simply never write.


If I could give you one piece of advice it would be this. Take a topic, deconstruct it into individual parts and make each bullet point a post. Each topic should have 10 ideas and if you have 3 topics then you’ll have 30 posts ready to write before you even start. Keep each under 750 words, use no jargon, and at the end of writing each post hit publish. Publish or perish. You can always revise it later but frankly you’re better off moving to the next post. 70% of what you write will just be ok, 25% will suck and 5% will be inspired.

Quite simple, and yet so meaningful. Of course it makes sense. After all, I have always believed that Perfection is a myth. There is no such thing as a perfect product, you start with a working model of your product that does the shit it is expected to do, is able to keep the users engaged and then you constantly keep on building up on it. Perfection is not a dest ination, it is a journey, it is a process — and it is never ending. So why was I expecting my writing to be perfect. Why should I not focus more time on creating content than polishing it and making it shine. Will it be good? Probably not. Do I think it will have substance? Yes. So what was I so hesitant about. And that is exactly what has led us to where we are now.



Helping businesses grow 10x faster, and scale efficiently. Top Writer — Quora, Medium. Drop in a line if you’d like help with yours.

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Abhishek Anand

Helping businesses grow 10x faster, and scale efficiently. Top Writer — Quora, Medium. Drop in a line if you’d like help with yours.