Temporal or Spatial?
What should your content strategy be?
Formulating your content strategy takes a lot of groundwork. You need to clearly define who the audience is, understand what their expectations are, and list down what they are prowling around the internet for. That is what constitutes the foundational elements of your content marketing strategy.
One of the primary ways in which you want people to discover your content is when they are looking for solutions to their problems, problems you as a business could potentially help them with — directly on indirectly. That is the reason why content marketers lay so much emphasis on understanding what people are searching for on Google, and how the search trends have been evolving in their business segments.
Why? Because creating a piece of content is a one-time effort, but it keeps on delivering results for a sustainable period of time.
Content helps you establish subject-matter expertise, it helps you arrive at a connect with your audience, it helps you answer some of the most common questions your audience may have, it helps you build a relationship with your consumer base, and most of all — it does help you generate revenue for the business, at least in the long run.
