Temporal or Spatial?

What should your content strategy be?

Do you just keep on churning content, or should there be a strategy to it all? (image)

Formulating your content strategy takes a lot of groundwork. You need to clearly define who the audience is, understand what their expectations are, and list down what they are prowling around the internet for. That is what constitutes the foundational elements of your content marketing strategy.

One of the primary ways in which you want people to discover your content is when they are looking for solutions to their problems, problems you as a business could potentially help them with — directly on indirectly. That is the reason why content marketers lay so much emphasis on understanding what people are searching for on Google, and how the search trends have been evolving in their business segments.

Why? Because creating a piece of content is a one-time effort, but it keeps on delivering results for a sustainable period of time.

Content helps you establish subject-matter expertise, it helps you arrive at a connect with your audience, it helps you answer some of the most common questions your audience may have, it helps you build a relationship with your consumer base, and most of all — it does help you generate revenue for the business, at least in the long run.

SO WHAT KIND OF CONTENT SHOULD BE CREATED?

Simple. One that helps your audience discover you. No matter what your audience is looking for, as long as it is covered by the general description of your business, some piece of content or another should lead them right to you.

BUT CONTENT IS CONTENT, THEN WHAT THE HELL IS TEMPORAL CONTENT OR SPATIAL CONTENT?

Not all content is created the same. Yes, most content is created with the mindset of creating the content once and reaping the rewards of the created content for weeks, months and years to come. But that is the long game, and most of the time, you need to be extremely patient in the early stages and trust the process.

Now this — this is what is typically covered and talked about when we talk about content. And this is what spatial content is (typically referred to as evergreen content). Content that strategically remains contextual and…