Member-only story
Stop obsessing about your competitors.
There will always be competitors. That’s a fact you can’t change. What you can change is the value you add to your consumers.
I run businesses. Have always done that. Did that in the past, doing it today, and will continue doing that. And every single time we have tried doing something new, there are always questions that are centered around the competition.
Why do you think you will succeed where others have failed?
Don’t you think you are a few years too late? This has already been done by X.
There seems to be nobody else addressing this market. Don’t you think that’s because this problem doesn’t need to be solved?
Each and every single one of those questions is valid, and we need to ask ourselves those questions all the time — when we have just started to think of the business, when we have started doing the groundwork, when we breathe! Yes. All the time. But it doesn’t need to be the focal point of our thought process. Scratch that. IT MUST NOT BE!
