Perception and trust — that’s it

Businesses are built, before anything else, on these two parameters.

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Perception and trust.

Businesses are built on these. How you, as a business as well as an entrepreneur, are perceived by people who matter. And how much trust does your consumers (sure, investors and your employees as well) have in you.

Perception is a marketing problem.

Are you talking about the right things?

Trust is a customer servicing problem.

Unlike popular perception, customer servicing is not just about post sales queries, or addressing concerns and grievances of your consumers. That is just a part of it. Your customer service includes everything. How your consumer interacts with your system, whether you are able to set the expectations straight, whether you are able to live up to the expectations you have built up using tons of marketing. Addressing the consumers’ concerns does not even come up until the last leg of your consumers’ transactional process.

That’s it for today; see you tomorrow.

I am Abhishek. I am here... there.... Everywhere...Medium | Twitter | Facebook | Quora | LinkedIn | E-mail
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Helping businesses grow 10x faster, and scale efficiently. Top Writer — Quora, Medium. Drop in a line if you’d like help with yours. mail@abyshake.com

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Abhishek Anand

Helping businesses grow 10x faster, and scale efficiently. Top Writer — Quora, Medium. Drop in a line if you’d like help with yours. mail@abyshake.com