No. You’re absolutely right.

See, I always say — businesses are in the business of making money.

My whole point is centered around the fact that they need to do it right. They need to do it in a way that doesn’t start chipping away the very love of their audience. The love, loyalty and engagement that has got them this far.

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Abhishek Anand

Abhishek Anand

Helping businesses grow 10x faster, and scale efficiently. Top Writer — Quora, Medium. Drop in a line if you’d like help with yours.