More website traffic is important. But, where you send it to is equally important.

I was doing a simple research. What sort of questions do business owners and entrepreneurs most commonly have around their website traffic. What questions pop up as they struggle to identify the best ways to understand their website traffic.

As I said, it was just a simple research exercise. So naturally, I turned to Google. And any and all search queries I performed threw back at me a bunch of results on how to increase your website traffic.

How to increase your website traffic using social media.

How to use Medium and Quora to drive traffic to your website.

How to get more traffic without SEO.

All sorts of search results.

Something was missing though.

None of the results I came across even addressed where you should be sending this traffic to. And that’s quite strange, given how important it is.

Sending all the traffic to the same place (i.e. your homepage) is an extremely inefficient strategy. One that would very rarely yield good conversion. Sure, you would see your daily traffic increase as you perform more and more of these traffic-boosting activities. But traffic doesn’t always translate to revenue. So if revenue is what matters, why not focus on that?

Where should you send your traffic to?

Think of it in context. Whether you are using Medium to drive traffic to your website or a tweet, there is a context to where you are leaving the link. Whenever possible, instead of inserting the vanilla homepage link, insert the link to a landing page. Landing pages are created for a specific type of audience, for a specific intent, addressing a specific usecase, and targeting a very very revenue-focused outcome.

As long as you are sending contextually relevant traffic to your landing pages, you will find that your conversion numbers would be much higher than what they were when you were sending every single bit of traffic straight to your homepage.