I like Zest. Sure, not all content it throws my way is a masterpiece, but every once in a while I come across something that makes me stop and think for a bit.
I like Zest primarily because to some extent, it spices up the otherwise bland new tab on Chrome, and till the time I find another extension that can add value to that real estate, Zest is here to stay on my computer.
Anyway, I digress. Today, this is what the first item on my new tab was:
Now, I am a curious cat, so naturally I clicked on it. Maybe there is something to learn in there. This is what it took me to:
I have to admit, the moment I saw the LinkedIn logo over there I knew I wasn’t going to get much out of it. In my experience, LinkedIn does not come up with the most valuable content. A lot of it (if not all of it) is targeted on selling its own products, and there is very little value to be offered to the audience. So yeah, that was a bummer. But I was already in there, why not check it out for a bit.
And that is where it went all downhill.
There were 28 pages in there and I could barely make it to page 8. There was a lot that was wrong with that presentation, and let me try to summarize it down to the best of my ability:
#1. Misleading and Vague Title Slide
“Missed Var Opportunity” and “More Effective Strategy” do not exactly go hand in hand. If your content is aimed at helping your audience shape up (or fine-tune) a ‘more’ effective strategy, by definition, it is about optimization. When you are leading with a “missed opportunity” note, you make it sound as if someone missed the bus.