Leveraging User Onboarding To Increase Retention

Onboarding isn’t just to help your users navigate in and around your product; it can help you with retention exercises as well.

As soon as a user gets on to your product, the onboarding process starts. So does retention. (src)

THE BENEFITS OF TRADITIONAL ONBOARDING

RETHINK WITH INTENT TO IMPROVE RETENTION

HOW?

A minimum 7 friends within the first 10 days of signing up.

THE WOW MOMENT

Woot woot.

PRO TIP:Never make the mistake of ‘knowing’ what your core value or wow moment is. Walk in without a bias and analyze user behavior to discover what is the core value that is resonating with your base.

DISCOVERING YOUR WOW MOMENT

#1. Lay out the ground rules

#2. Measure everything

#3. Go all nerd on the data

PRO TIP:It’s better to have a pool of 2–3 wow moments at minimum. Would help you weed out the less helpful ones.Always remember, correlation ≠ causation

WHERE DO YOU GO FROM THERE?

PRO TIP:Most startups think of their core value or their wow moment as just that - a value. Which essentially makes it a product feature. Don't make that mistake. Your wow moment needs to be a very specific action. And your onboarding process should be designed in a way to encourage the user to take that action.

That’s it for today; see you tomorrow.

I am Abhishek. I am here... there.... Everywhere...Medium | Twitter | Facebook | Quora | LinkedIn | E-mail

Helping businesses grow 10x faster, and scale efficiently. Top Writer — Quora, Medium. Drop in a line if you’d like help with yours. mail@abyshake.com