Learn customer obsession from Jeff Bezos

Always focus on improving their experience. End to end.

No matter which product of Amazon you look at, the usage experience is exemplary. (image)

Something popped up on my Linkedin feed today, and I am glad it did. It was a clip from the 1999 interview of Jeff Bezos. I was watching that interview after a long time today, and the first thought in my head was how relevant Bezo’s words were then, as they are now, and as they will be for years to come.

…his nearly unmatched focus on customer service…

That is how a CNN profile on Jeff Bezos started. This line came up in the first ten seconds of the segment. That is how driven Bezos is to customer service. The first words from the Amazon CEO in the segment were “We know customers like low prices, we know customers like big selection, and we know customers like fast delivery”. But what was even more important was the immediate next words:

…and those things are going to be true 10 years from now, they are going to be true 20 years from now. So you can count on those things, and we can put energy into them…

That’s profound!

You pick up a point on Amazon’s timeline, and you would always find “great customer service”…