How to maximize the ARPU for your business.

In an ideal world, each transacting customer would be equally valuable to a business. But we know that isn’t the case, and it can’t be. (image credit)
With referrals, Dropbox went from 100,000 to 4,000,000 users in 15 months.

HEALTHY LTV/CAC

ARE ARPU AND LTV THE SAME?

HOW SHOULD YOU TRACK ARPU?

WHY ARE WE EVEN TALKING OF MULTIPLE ARPUs

SO DO YOU DITCH THE CHANNELS WITH LOW ARPU?

That’s it for today, see you tomorrow!

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