How to ensure your content marketing doesn’t fail.

More than half of the content created today gets 0 backlinks. How to make sure it doesn’t happen to you.

Photo by Jon Flobrant on Unsplash
  1. What content is considered valuable and relevant by my target audience?
  2. What are the most successful articles and topics in my business segment in terms of engagement (shares, retweets, backlinks etc.)?
  3. What content types witness the highest engagement within my target audience (both in terms of interacting with the content, as well as sharing it further)?
  4. Which are the influencers for various types of content in your industry segment? — both in terms of popular websites as well as content creators. You can research this by looking at accounts your competitors follow, content they share, as well as the networks where your target audience is both most active as well as most engaged.
  5. What are the topics that lead to evergreen content? — Content that continues to receive engagement continuously over time.
  6. What are some of the most successful content by your direct and indirect competitors, as well as other prominent brands in your industry segment?


Staying ahead of the competition requires you to be aware of their strengths and weaknesses (Photo by Markus Spiske on Unsplash)
  • How has the interest of your target audience changed over a period of time towards a particular topic. (You can evaluate this by measuring the engagement content produced on different topics has witnessed over a period of time.)
  • How has the competition changed, i.e. if you produce some content on a particular topic, how many other content-pieces would it be competing with, to get the attention of your target audience.
  • Whether you need and/or should spend marketing dollars on promoting your content, and if you should, how much should that marketing budget be.


Far from it. My suggestion to research on content that is working and getting engagement is not to ask you to plagiarise content. The research helps you in other ways.


Photo by Goutham Krishna on Unsplash



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Abhishek Anand

Helping businesses grow 10x faster, and scale efficiently. Top Writer — Quora, Medium. Drop in a line if you’d like help with yours.