How do you find your first customers?

Who they are, and where do they find them?

Why this image? Well, I started with “Where do you find your first customers?”. That led me to think of the movie “Fantastic Beasts and where to find them”, which made me think of Newt. And a few seconds later, here is Newt for you. (Image: Stillshot from the movie)

FIRST, EARLY ADOPTERS ≠ FIRST CUSTOMERS

Well, they are similar in some aspects, but they are not the same.

You absolutely need early adopters if you a real shot at finding customers. If you have a product you can’t even find early adopters for, trust me — you won’t be able to build a business!

WHAT ABOUT THE FIRST CUSTOMERS?

Well, a lot of the reasons why your business needs to focus on first customers would overlap with why it needs early adopters, but there would be some key differences.

SO WHERE DO YOU FIND YOUR FIRST CUSTOMERS?

In this day and age dominated by Google search and Facebook usage, it is all but intuitive that you need to invest in digital marketing, but I am here to tell you that it need not start that way.

THIS IS NOTHING NEW. BUSINESSES HAVE BEEN DOING IT FOR AGES

I am not giving you some hidden secret here, businesses have been employing these techniques for years now. I am just underscoring the importance of going through these processes and helping you understand the key aspects you should be mindful of.

Unbundling the importance of craigslist for businesses of all sorts.

That’s it for today, see you tomorrow!

Helping businesses grow 10x faster, and scale efficiently. Top Writer — Quora, Medium. Drop in a line if you’d like help with yours. mail@abyshake.com

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