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Growth agency is not a marketing agency.
Not really. Not by a long shot.
I run a growth consulting business. My team can either work standalone, or they can work alongside your existing marketing infrastructure. The commercials of the engagement change, but the objective remains the same — to help your business grow from point A to point B, with the constraints of time and resources you are facing. And, we are most frequently confused with a marketing agency. If someone is kind enough, they would call us a ‘performance marketing agency’. But the fact is, both those definitions miss the soft-spot by a mile.
Oh, and before I go any further, I think I should underscore something I tell any entrepreneur/startup I have ever advised/mentored:
Your customer doesn’t care about the subtle differences your product has. If there is a way for him to compare you to something else, he will!
And that is exactly what we face. Every. Single. Day.
And that is fine, or so I tell myself. But, at the same time, I would be amiss if I didn’t take a moment to explain why a growth consulting business is an altogether different beast. So, here we go.
