Don’t start your marketing just yet.

First, figure out who exactly are you marketing to.

Ads. Ads everywhere around us. (image credit)

You are just starting your business. Adrenaline rushing through you. You can’t wait to showcase your product and services in front of your customers and have them fawning over all the value you are bringing to their lives. You set up a Facebook page, made some posts, and now Facebook says — You can reach 2,580