Member-only story
Don’t start your marketing just yet.
First, figure out who exactly are you marketing to.
You are just starting your business. Adrenaline rushing through you. You can’t wait to showcase your product and services in front of your customers and have them fawning over all the value you are bringing to their lives. You set up a Facebook page, made some posts, and now Facebook says — You can reach 2,580 customers every day if you promote this post. Mmmmm…Sounds enticing. There is a certain allure behind that promised land of getting 2,000+ customers every single day.
Does that story sound familiar? It should. That is essentially every single one of us when we start our business. Now, some of us would go ahead and start promoting our business right away, some would wait for a while before they have some more meat on the website and/or Facebook page. But we all eventually start doing it. Who doesn’t want those customers, after all?
My question is this — Do you know who you are gonna advertise to before you start advertising?
Of course. We know our target audience. It is, for example, youth between the ages of 18 and 35. And that is where the mistake gets made!
