Do you ‘want’ to use your product?

Why do you do so, and how the answer to that question will make your product better

The story of how Rent The Runway came to be. (Link)

Jenn wondered, wouldn’t it be so much smarter if we could rent designer items rather than purchase them? She returned to Harvard Business School and shared the idea with her friend, Jenny.

HOW AIRBNB CAME TO BE

It’s late 2007 in San Francisco. Airbnb founders Brian Chesky and Joe Gebbia just moved from New York. Without employment, they were having trouble paying their rent and were looking for a way to earn some extra cash.They noticed that all hotel rooms in the city were booked, as the local Industrial Design conference attracted a lot of visitors.

The youngsters saw an opportunity. They bought a few airbeds and quickly put up a site called “Air Bed and Breakfast.” The idea was to offer visitors a place to sleep and breakfast in the morning. They charged $80 each a night.The idea succeeded and the first Airbnb guests were born: a 30-year-old Indian man, a 35-year-old woman from Boston and a 45-year-old father of four from Utah sleeping on their floor.

The naysayers for Airbnb

ALWAYS START WITH BUILDING FOR ONE

Is this something I can see myself growing to like some day or is this something I so very much need today — urgently, desperately?

Why is that important?

SO. WHO WANTS IT RIGHT NOW?

Putting yourself in your consumers’ shoes is an absolute must, but the process of finding the product market fit becomes exponentially faster once you are both the creator as well as a ‘genuine’ consumer of the service.

FEW THINGS TO NOTE THOUGH

WHERE DO YOU GO FROM THERE?

SO, WHAT SHOULD YOU DO?

That’s it for today. See you tomorrow!

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Helping businesses grow 10x faster, and scale efficiently. Top Writer — Quora, Medium. Drop in a line if you’d like help with yours. mail@abyshake.com