Do you have a brand strategy for your business?

Your brand is your promise to your consumers. Don’t take your brand positioning lightly!

What exactly does X stand for, as a brand?

What exactly is branding?

Your brand building begins with you helping your consumers understand what to expect out of your services and differentiates you, as a business, from your competitors. This clarity helps you realise who you are, who you eventually want to be, and what do your consumers perceive of you as.

BRANDING IS NOT A SHORT CON

To build an amazing business, a loyal consumer base is a must, and you won’t be able to do that well unless you have a strong brand presence.

THE FIRST STEP TOWARDS BUILDING A BRAND

Your target audience can’t be “People in the age group of 18–35”

“Single women in the age group of 18–25, earning between $5,000 — $10,000/mo, living in Tier 2 cities, sharing an apartment with friend(s), and eating out at least thrice every week” is a much clearer target audience profiling as compared to “People between 18–30 years of age.”

GIVE YOUR BRAND A PERSONALITY

START TELLING A STORY. AND STICK TO YOUR STORY

Stories tend to stick with us. Leverage that when you are trying to build a brand.

GET CONSISTENT IN YOUR MESSAGING

How you should go about in forming your brand narrative?

Don’t sell! Always be selling, but without actively selling. That shit is just creepy!

That’s it for today. See you tomorrow!

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Helping businesses grow 10x faster, and scale efficiently. Top Writer — Quora, Medium. Drop in a line if you’d like help with yours. mail@abyshake.com