If your product needs a User Manual, you are going to have a tough time getting users to adopt your product — specially if you cater to the self-serve market. Smart products are intuitive, easy to use, and quick to deliver value to their customers. The sooner the customer reaches…

Social proof. One of the most potent forms of marketing. If I see a friend of mine recommending a product I am considering, the chances of me going ahead with my transaction increases exponentially. And it is not limited to friends. Someone else having nice things to say about a…

We have all come across websites where the hero section (top of the page — first fold) looks something like this:

I would have said “break up” with Google Analytics, but for one to break up with someone, one needs to be in love with that someone first. And as massive a tool as Google Analytics may be, I don’t know of many people (yes, including marketers) who are in love…

Twitter is amazing. Scroll for a few minutes and you are likely to come across a tweet or two that makes you stop and think for a second. I came across this earlier today: 67% of consumers have used a company’s social media for servicing, compared to 33% for social…

Actually, it probably would not. — h/t: I recently started spending some time in the squash court again. I say spending time and not playing because I don’t really know how to play the game. I just found it to be the least resistance physical activity for me and took it up. Say hello to…

More than 90% of online experiences begin with a search. I read that somewhere. In this day and age, I am not sure that number could be that high, but it would still be pretty high for search to be pivotal to the growth strategy of any business. And yet…

I was doing a simple research. What sort of questions do business owners and entrepreneurs most commonly have around their website traffic. What questions pop up as they struggle to identify the best ways to understand their website traffic. As I said, it was just a simple research exercise. So…

Ethics. A topic that should be quite plain and simple, yet often finds itself in shades of gray. No matter how many business ethics courses you take, or lectures you follow, the definition of ethical business practices will often come down to you. For the very simple reason that the…