5 essential tips (with examples), if you run a company blog using Medium

Medium gives more preference to personal profiles as compared to publications. How can you counter that and other useful tips for your publication.

Maintaining a regularly updated, quality company blog is tough. Let’s make sure we are doing all that we can (img)
*yeah, even if you're a top writer in 10 tags, Medium displays only 5. I'm fine by that. Maintains consistency, cleanliness and posterity. I do however wish that Medium had left it on us to choose which 5 we want to showcase.

#1. OFFICIAL USER ACCOUNTS HAVE UNSPOKEN POWERS

When you write consistently on medium, it suggests you as someone to follow to readers — new and old alike.

#2. PUBLISHING ALL STORIES FROM THE SAME USER IS A BIG NO

#3. USE THE EXTERNAL LINK WISELY

Left — Engg blog, Right — Platform Blog

#4. DON’T BE AFRAID OF USING MULTIPLE BLOGS/PUBLICATIONS

#5. USE CTAs — EFFICIENTLY, INTELLIGENTLY

A. On the homepage

B. Within stories

Lovely use of in-story CTAs by Startups Co. Thinking of copying this. Hoping I can make something half as good as this one. :-)

That’s it for today. See you tomorrow.

I am Abhishek. I am here... there.... Everywhere...Medium | Twitter | Facebook | Quora | LinkedIn | E-mail

Helping businesses grow 10x faster, and scale efficiently. Top Writer — Quora, Medium. Drop in a line if you’d like help with yours. mail@abyshake.com

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