3 simple rules to get amazing at Sales

Read it, understand it, memorize it. Get it printed and hang it at your desk. Remind yourself of these every day.

#1. Put yourself in your customer’s shoes

My team and I have a lot of fun. We learn from each other's experiences and help each other out whenever possible. Most of the learnings we receive are complimented with a cold pint of beer, sitting by the barbeque at my house. One of the first things I told them on SaaS sales was to let go of any agenda when going for the first meeting with any prospect.
So what were they supposed to do? Talk, and listen. The intent and the directive was very simple:By the end of the first meeting, you should know more about their business and how they do things than most of their own employees.(Walking a mile in their shoes - it does pay.)

#2. Don’t take him for granted

What does he get out of that?

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Since this is the point I see most sales professionals getting wrong, let me dig a little deeper.
Your product features shouldn't and wouldn't cut it. That is not the value that you are bringing to the table. Why? I'll explain using an example.You go to the store to get some vegetables. Would you pick any three and walk out of there, or would you pick your vegetables based on what you are planning to cook for dinner? It's the same thing. Drastically different scenarios, sure, but conceptually the same thing. How can the value you add to the life of a clothes-store owner be the same that you add to the life of a person who runs a social media agency?Your client's life, his work, his approach to work and more - you would need to work out the possible value you add to his life based on a good understanding of a number of such factors. Do not list out your product features. Please!

#3. Build relationships

That’s it for today; see you tomorrow.

I am Abhishek. I am here... there.... Everywhere...Medium | Twitter | Facebook | Quora | LinkedIn | E-mail



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Abhishek Anand

Helping businesses grow 10x faster, and scale efficiently. Top Writer — Quora, Medium. Drop in a line if you’d like help with yours. mail@abyshake.com