10 takeaways from running Facebook ads for 18 months

The net value of campaigns we have managed crossed $1,000,000 last quarter.

This is Facebook. So how do you target your relevant customers?

FIRST OF ALL, FACEBOOK ADS WORK. AND THEY DO YIELD QUALITY RESULTS.

Facebook ads bring in amazing results — in terms of numbers as well as RoI

Let’s begin?

#1. BE CONSISTENT, ROCKSTARS! CONSISTENCY IS YOUR FRIEND.

If you are using a product image in the banner, then the landing page (product list page) needs to have that product in the first row itself — preferably in the first 3 products.

#2. YOU NEED TO DATE FACEBOOK’S AD PLATFORM.

The friends you introduced me to today know more about me than you.

#3. ALL THAT GLITTERS IS NOT GOLD

#4. START SMALL, AND THEN SPREAD YOUR WINGS.

Always start your ads with as low a budget as possible, and keep on optimising to get to a healthy CPA before you decide to pump up your ad spend.

Yep. Ads with healthy history of good engagement are made cheaper by Facebook.

#5. DON’T SPREAD YOUR WINGS TOO FAST

#6. IT COSTED MY FRIEND’S STARTUP $5,000 TO GET THESE MANY RESULTS

There doesn’t exist a formula to calculate how much your Facebook ads should cost you.

Sidenote: This was actually one of the main reasons for starting 'growth partners'. It is easy for me to pick up any one marketing channel for your business and drive the results that could make you happy in the short-term. But, in order to facilitate real growth and long-term benefits, it is absolutely imperative that your different marketing channels work in tandem with each other, follow the same macro-strategy, and work towards that one goal - largely following the same guiding philosophies and principles.Our business does exactly that. By more or less taking over the entire marketing function of the businesses we work with, we ensure that we would do everything that needs to be done to facilitate "growth of the business"; achieving short-term goals or 'acquiring 50,000 users for your product' has never been the kind of targets we have ever set for ourselves. And it never will.

#7. BE PATIENT, CATERPILLAR

#8. DON’T BID BLINDLY, OR JUST BY THE MINIMUM NUMBER

#9. THINK CAREFULLY ON WHO YOUR TARGET AUDIENCE SHOULD BE

#10. EXPERIMENT, OPTIMIZE, EXPERIMENT, OPTIMIZE….


Also. In case your brand is looking for a ‘growth partner’, give us a shout. We would be happy to talk more. Drop me a mail - mail@abyshake.com

That’s it for today. See you tomorrow!

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Helping businesses grow 10x faster, and scale efficiently. Top Writer — Quora, Medium. Drop in a line if you’d like help with yours. mail@abyshake.com

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